youbars.com You Bar was launched in 2006 after the mother-son founders, Ava Bise and Anthony Flynn, began creating protein bars at home to meet their taste, health and allergy needs. They loved eating their unique bars so much that they thought there would be a huge market for protein bars made freshly to customers' own taste and nutritional needs. Anthony, who had just graduated from business school (and has always had an irrepressible entrepreneurial spirit), said to his mom: "Let's launch a nutrition bar company," and she replied: "Yes, if we can customize them like the ones we make at home." And so, in a small commercial kitchen in Los Angeles, You Bar was born out of a basic concept-you are what you eat, so choose!® Our revolutionary You Bar® fresh, customized energy bars are based on the belief that nobody else should decide what tastes good to us or what is good for our bodies. We have been giving our customers a choice with You Bars since 2006.