Founded by passionate outdoor athletes, Bulumu is an acronym for "Buckle up, Love you, Miss you", a saying that our co-founder, Jasmine Oeinck, has used with her mom since Jasmine began her career traveling and racing around the world as a professional triathlete. In that spirit, Bulumu has evolved to encourage the pursuit of passions and living life as an adventure. How do you Bulumu? Our granolas are made without added oil and are wheat, soy, and dairy free.